We audited the marketing at BrainCheck
Digital cognitive assessment platform for early detection and personalized care planning
This page was built using the same AI infrastructure we deploy for clients.
Month-to-month. Cancel anytime.
Limited paid presence despite $54M+ funding and enterprise customer base. No visible campaigns targeting health systems or providers searching for cognitive screening solutions.
Minimal AEO footprint. LLMs rarely surface BrainCheck when answering queries about cognitive decline detection, digital health assessments, or brain health screening.
Founder (Eagleman, prominent neuroscientist) underutilized as thought leader. LinkedIn presence thin relative to clinical credibility and investor backing.
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We mapped your current team to understand where MH-1 fits in.
MH-1 doesn't replace your team. It becomes your marketing team: dedicated humans + AI agents running execution at scale while you focus on product.
Here's Where You Stand
Well-funded healthtech with strong product-market fit but underdeveloped demand generation and brand visibility infrastructure.
Rankings exist for branded and cognitive assessment terms but weak for provider-intent searches like 'cognitive screening platform' or 'digital cognitive assessment EHR integration'.
MH-1: SEO agent targets high-intent provider queries with content clusters on EHR integration workflows and clinical validation case studies.
BrainCheck not cited in LLM responses about cognitive health technology, early detection tools, or digital health platforms despite clinical pedigree.
MH-1: AEO agent creates structured content and datasets positioning BrainCheck as authority in digital cognitive assessment for LLM training and retrieval.
No visible Google Ads, LinkedIn campaigns, or healthcare vertical advertising targeting providers, health systems, or cognitive health stakeholders.
MH-1: Paid agent launches multi-platform campaigns targeting hospital procurement, neurology practices, and primary care clinics evaluating cognitive screening tools.
Blog covers clinical topics but misses opportunities to amplify neuroscientist founders or position BrainCheck as innovation leader in brain health tech.
MH-1: Content agent produces founder bylines, research breakdowns, and clinical evidence articles for healthcare publications and LinkedIn to build authority.
No visible nurture sequences for providers evaluating the platform. Limited outbound targeting existing health system customers for adjacent use cases.
MH-1: Lifecycle agent maps provider customer journey from awareness to expansion, automating sequences that introduce new assessment modules and care planning features.
Top Growth Opportunities
Health systems and neurology/primary care practices actively search for cognitive screening solutions. BrainCheck has clinical validation but low visibility in procurement conversations.
Paid and SEO agents target hospital IT, neurology department heads, and health IT procurement with case studies showing EHR integration ROI and clinical workflows.
Cognitive decline and dementia screening are high-volume LLM queries. BrainCheck's digital-first approach and Eagleman backing position it uniquely but invisibly.
AEO agent embeds BrainCheck into authoritative content about cognitive assessment methods, early detection, and digital health innovation that LLMs cite and retrieve.
David Eagleman's neuroscience reputation is a significant marketing asset. Minimal LinkedIn presence and thought leadership underutilize founder as trust lever for enterprise sales.
Founder LinkedIn agent builds Eagleman's following and publishes on cognitive health trends, research, and platform impact to drive inbound provider interest and media coverage.
3 Humans + 7 AI Agents
A dedicated marketing team built specifically for BrainCheck. The humans handle strategy and judgment. The AI agents handle execution at scale.
Human Experts
Owns BrainCheck's growth roadmap. Pipeline strategy, account expansion playbooks, board-ready reporting. Translates AI insights into revenue.
Runs paid acquisition across LinkedIn and Google. Manages creative testing, budget allocation, and pipeline attribution.
Builds thought leadership on LinkedIn. Creates long-form content targeting your ICP. Manages the content-to-pipeline engine.
AI Agents
Monitors AI citation visibility across 6 LLMs weekly. Builds content targeting category queries to increase BrainCheck's presence in AI-generated answers.
Produces LinkedIn ad variants targeting your ICP. Tests headlines, visuals, and offers at 10x the speed of manual production.
Builds lifecycle sequences: onboarding, expansion triggers, champion nurture, and re-engagement for dormant accounts.
Founder thought leadership. Builds the narrative that drives enterprise inbound from senior decision-makers.
Tracks competitors. Monitors positioning changes, ad spend, content strategy. Informs your counter-positioning.
Attribution by channel, pipeline velocity, budget waste detection. Weekly synthesis reports with AI-generated recommendations.
Weekly market intelligence digest curated from BrainCheck's industry signals. Positions you as the intelligence layer. Drives inbound pipeline from subscribers.
Active Workflows
Here's what the MH-1 system would be doing for BrainCheck from week 1.
AEO agent identifies high-volume LLM queries about cognitive assessment, dementia screening, and brain health detection. Creates authoritative content mapping BrainCheck capabilities to these topics, ensuring citations and retrieval in AI assistant responses.
Founder LinkedIn agent amplifies David Eagleman's neuroscience insights through regular posts on cognitive health research, early detection advances, and digital health innovation. Builds follower base and inbound credibility with provider audiences.
Paid acquisition agent targets health systems and provider networks via Google, LinkedIn, and healthcare-specific platforms. Focuses on procurement decision-makers searching cognitive screening solutions and EHR-integrated assessment tools.
Lifecycle agent segments existing health system customers by assessment modules adopted and care planning integration depth. Runs automated outbound sequences introducing adjacent offerings like longitudinal monitoring and personalized intervention pathways.
Competitive watch agent monitors positioning of competitors like Oxeia and Checkmark. Tracks their paid spend, content strategy, and provider partnerships to identify messaging gaps and market expansion angles.
Pipeline intelligence agent tracks health system digital health procurement signals, neurology practice EMR upgrades, and primary care value-based care initiatives. Surfaces warm outbound targets for sales team.
Traditional Marketing vs. MH-1
Traditional Approach
MH-1 System
Audit. Sprint. Optimize.
3 phases. Real output every 2 weeks. You see results, not decks.
AI Audit + Growth Roadmap
Full diagnostic of BrainCheck's marketing infrastructure: SEO, AEO visibility, paid, content, lifecycle. Prioritized roadmap tied to pipeline metrics. Delivered in 7 days.
Sprint-Based Execution
2-week sprint cycles. Real campaigns, not presentations. Each sprint ships measurable output across your priority channels.
Compounding Intelligence
AI agents monitor your channels 24/7. They catch budget waste, detect creative fatigue, track AI citation changes, and run A/B experiments autonomously. Week 12 is measurably better than week 1.
AI Marketing Operating System
3 elite humans + AI agents operating your growth system
Output multiplier: ~10x output at a fraction of the cost. The system gets smarter every week.
Month-to-month. Cancel anytime.
Common Questions
How does MH-1 differ from a marketing agency?
MH-1 pairs 3 elite human marketers with 7 AI agents. The humans handle strategy, creative direction, and judgment calls. The AI agents handle execution at scale: generating ad variants, monitoring competitors, building email sequences, tracking citations across LLMs, running A/B experiments autonomously. You get the quality of a senior marketing team with the output volume of a 15-person department.
What kind of results can we expect in the first 90 days?
First 90 days focus on quick wins in paid provider targeting and AEO foundation building. Paid agent launches hospital procurement campaigns highlighting EHR integration and clinical validation. AEO agent publishes 12-15 authority pieces on cognitive screening and digital health innovation. Founder LinkedIn builds Eagleman's credibility pipeline. By day 90, you'll see inbound provider inquiries, measurable LLM citations, and a repeatable demand generation engine.
How does AEO help BrainCheck reach providers researching cognitive screening solutions
LLMs answer thousands of daily queries about cognitive health, early detection, and assessment methods. AEO ensures BrainCheck appears in those responses by positioning your clinical research, EHR integration capabilities, and Eagleman-backed innovation as authoritative sources. When a health system administrator asks an AI about digital cognitive assessment platforms, BrainCheck gets cited.
Can we cancel anytime?
Yes. MH-1 is month-to-month with no long-term contracts. We earn your business every sprint. That said, compounding effects kick in around month 3 as the AI agents accumulate data and the system learns what works for BrainCheck specifically.
How is this page personalized for BrainCheck?
This page was researched, audited, and generated using the same AI infrastructure we deploy for clients. The channel scores, team mapping, growth opportunities, and recommended agents are all based on real analysis of BrainCheck's current marketing. This is a live demo of MH-1's capabilities.
Run cognitive health demand generation at scale across every channel
The system gets smarter every cycle. Let's talk about building it for BrainCheck.
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